Pillar 5: Shift


After reviewing what worked and what could have gone better your agency has the opportunity to make practice or policy adjustments.

Step 1: Internal – Your Local Agency

Consider organizational shifts that could likely benefit future public engagement efforts.

For example: 

  • Clarify public engagement roles and responsibilities assigned within existing job descriptions as applicable
  • Commit to train elected officials and staff in public engagement policy and/or skills 
  • Ask for help when needed from organizations like ILG or consultants

Step 2: External – Your Community

Consider if you have made any beneficial shifts in external relations. For example:

  • Set and track metrics related to in-person and phone meetings with diverse and underrepresented community members, choose goals to ensure there is clarity on what you are working toward
  • Engage with local leadership programs
  • Set timelines
  • Record even incremental change
  • Provide ongoing communication about housing plan implementation to residents beyond traditional methods (such as ethnic media) 
  • Send out periodic surveys to the community groups / individuals identified in Pillar 1, Step 3 to understand satisfaction with public engagement related efforts and policies

Step 3: Policy Change

Commitment to review existing or create new public engagement related policies; or adopt a resolution demonstrating a commitment to public engagement.

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